Building a Successful Mobile Application

Building a Successful Mobile Application

Businesses all over the world have recognized the importance of mobile apps in their operations. A app can go a long way in improving productivity, raising the level of customer engagement and also mitigating risk. Unfortunately, the truth of the matter is that not every mobile app is a good app, However, there are principles that, if put into proper use, will go a long ways in helping a business get the most out of their mobile app.


Here are 6 key ideas that you should consider to help you build a successful mobile app:


Don’t let your app be an afterthought

Do not view your mobile application as just another screen. If you do the impression you manage to produce probably will not be one you are looking for.

When it comes to mobile strategy, you must think big. View it as a golden opportunity to improve on the profitability of your business. It’s an opportunity to engage your customers or to solve a problem. It should not be an afterthought.

You will also want to view your mobile application in the long term and to see the value it can add to your businesse over time. Mobile app success is a journey, not a one-time deal. Most businesses strive over time to refine their mobile apps and improve them to better meet the needs of their customers and business.

Have a specific goal in mind before you start to build the app

It is true that mobile apps’ success is being felt across all corners of the world. Businesses are consequently working to get their share of the pie. However, this has not worked out well for some businesses in the sense that many companies have resorted to coming up with apps simply because others are doing it. This ends up usually meaning that there is not a sense of purpose to their app and the needs of their consumers are not met.

These kinds of blind imitations generally prove to be expensive. The businesses building them have ended up spending money but then failing to achieve the desired results. You should have a clear vision with regards to what you intend to achieve with your application, otherwise you may just end up being another company that tries to rebuild their website as a mobile app.

The bottom line here is that if the app does not have any specific use or purpose, it will end up being irrelevant and unused by the target audience. The app will only be relevant if it is able to engage its users.

To achieve this objective, you need to assess your business and its customers.Are there any issues which a mobile app could resolve or improve? It is from this point that you will get to have a clear idea as to what your mobile app should be designed for.

Keep it simple

When it comes to mobile apps, the old adage about less is more certainly comes into play. If you feel the need to pack your app with unnecessary features, you are likely to not experience success. Generally the outcome of this type of project will be an app that is not easy to use, with many ignored features. In the end, this means that many of the consumers who try it will abandon it.

The user experience plays a very crucial role when it comes to the success of your app. Research has shown that the easier an app is in terms of use, the more consumers will like it and hence improve its level of success. The moment you decide to pack your app with many features, you will be also choosing to delay its launch date and possibly over-strain the budget.

As a first step, you need to only release a minimal viable product. You then have your first release on the market and can get to know the users’ reactions and collect feedback. You can then release an improved second version of the app, possibly with more features. The key here is that you can use the customers’ feedback to add only the new features that are actually important to users.

Before opting to add an extra feature on your app, you should ask yourself  if the feature will be used, whether the use of this feature is going to make the app become more useful or just needlessly more complex, and whether it will be easy to measure the effect of the feature.

Set formal metrics to measure the impact on the overall business

It is only through the use of the right formal metrics that you will be able to gauge the performance of the app in the market. Many companies, to there own detriment, never put in place such kind of measures. Without such, it is difficult to assess the success of your mobile app, leadership of the organization may just ignor it the next time they are allocating the budget. Lacking resources for your mobile app could end up hurting how you position yourself with your competitors and your ability to satisfy the mobile needs of your customers.

Have an app marketing strategy

Mobile is set to be a key factor to businesses in the near future. However, it is unfortunate that manybusinesses do not pay attention to this very important aspect of the mobile app development process.It is highly advisable that you think about marketing strategies beforehand while your app is in development.

Every successful business has a comprehensive marketing plan before launching a new endeavor. This plan generally details ways to get new customers. However, with mobile apps, businesses often forget this key ingredient to success. You need to have a plan to market your app just like any other part of your business.

Marketing your app requires planning and a familiarity with an assortment of marketing mediums and techniques. These can range from Public Relations to marketing it via your existing ads to sponsored messages on social media platforms to pay-per-click marketing and beyond.

Plan your ongoing engagement

Once your mobile app is available in app stores, you need to have a plan for engagement with users. Mobile apps provide businesses fantastic opportunities to engage people but they only work if you use them and you use them well. Businesses that are successful in the mobile medium generally have well thought out plans how to engage users.

Consider how you will use push notifications or in-app messaging to build engagement with users. The key to this is making your messaging programs relevant to users. In the mobile age, customers expect businesses to understand their preferences. We are used to apps and websites carefully targeting ads and content. If you proceed without a plan for engagement you will most likely see users drifting away after downloading your app.

Remember to leverage the power of context within your program. The geo-location tools on mobile devices allow you to make messaging relevant to users based on their location, further magnifying the power of mobile.