Coromandel International Limited, India’s second largest phosphate fertilizer player, is in the business segments of fertilizers, specialty nutrients, crop protection, and retail. The company manufactures a wide range of fertilizers and produces around 2.9 million tons, making it a market leader in the industry.

Before adopting the iNotify solution, activities like sales and purchase orders were reported manually via mail and then forwarded to the area office. Once received, the warehouse would enter the related information concerning delivery (creation and status), GR (by rail, road) and stock status manually. This data was then sent by either email or by post. The entire process took 10 to 15 days to complete.

The iNotify mobile enterprise application platform was deployed to be accessed by their sales officers and warehouse agents. This enabled people on the move to access ERP, which increased their sales productivity and enabled effective and optimized inventory allocation and automated railhead clearing.

After implementation of iNotify-based solutions, CFL is able to capture sales to their dealers effectively, allowing and improved order-to-cash cycle. Sales officers have access to real-time information about warehouse stock levels, dispatches, etc. which help them to improve customer satisfaction. Inventory allocation to warehouses was effectively done along with automation of railhead clearing.

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