Secondary Sales Information and SFA – Hamilton Housewares

Being a housewares company with a vast distribution network across India, one of the challenges that Hamilton faced was visibility across secondary distribution, market coverage and productivity of its front line sales force. DNA (Distribution Network Automation) Suite built on iNotify platform was deployed for Hamilton. Its integrated into backend Orion ERP. Hamilton Housewares Pvt. Ltd., is one of the leading manufacturers, wholesale suppliers, distributors and exporters of houseware products across the globe. Since its inception in 1972, it has carved a niche for itself amongst its customers as a pioneer of the houseware industry.

Today, the company is propelling ahead with numerous brands under the Hamilton group and has become a pride of every home across India and other global destinations. Hamilton’s flagship brands, Milton, Treo, Claro and Hamilton Foodservice are designed for people who appreciate and desire quality products. Solution enables the front line teams to use an app on their Android device. Hamilton needed a solution, which will not only give a transparent and real time information of secondary sales and stock, but also will enable the organization with better and effective tool to do field level planning of Routes and Retailer visits and give access to the Proposed Visit Plan or Tour Plan on the mobile devices anytime anywhere. The solution needs to have full work flow system in place for the field team’s expenses. Sales team should be in a position to easily add new Retailers and make immediate sales. The senior management should be empowered with measurable KPIs (Key Performance Indicators) to track sales performance based on region, area, sales person, SKUs, Brand, etc.