Secondary Sales Tracking and CRM for Himalaya Consumer Care

Each year, 300 million Himalaya products enter the homes of consumers around the world. They have a product line of over 300 health care and personal care products, including brands like Liv.52, Cystone, and Bonnisan. With a history spanning eight decades in herbal research, Himalaya shares a close relationship with nature. They operate in over 90 countries, their products are prescribed by 400,000 doctors worldwide, and millions of customers trust them for their health and personal care needs.

The main objective in implementing a mobility solution was to get real time information of secondary sales and distribution and to automate the entire distributor chain.

The iNotify mobile enterprise application platform was deployed for use by their sales officers, sales managers, distributor salesmen, distributor and collection agents. After implementation of the iNotify-based solution, there was a seamless visibility on product movement across the distribution chain.

Stockers and distributors entering transactions through the secured web interface are sure that information related to secondary execution, sales return, scheme management and claims settlement is done in real time.