CPG/ Retail Industry

Companies are looking for better customer engagement, next generation trade marketing, omni-channel commerce and integration of their sales channels. They also look to optimize their supply chain management.

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Empowering with seamless vision and experience across multiple channels

The advent of the Internet and social media means that consumers are seeking instant information and a seamless experience across multiple channels. Empowered customers are now demanding more and more choice quickly from manufacturers and retailers. CPG/ retail companies need to provide a better in store experience for their customers that is personalized, convenient and quick. In this envirnment, customer centricity, cost reduction and a multi-channel mode of commnunication are the key drivers in the retail and CPG industry space. Companies are looking for better customer engagement, next generation trade marketing, omni-channel commerce and integration of their sales channels. The also look to optimize their supply chain management.

Challenges Distribution/DSD Companies Face

  • Low visibility on the value chain leading to increased Time to Market (TTM)
  • Little or no visibility of secondary sales activities
  • Longer inventory handling time causing revenue loss
  • Longer order-to-cash cycle
  • Complicated and longer partner on-boarding and de-boarding
  • Massive volume of complex and mission critical data
  • Inability to track stock outs or over-supply
  • Delayed stock replenishment resulting in lost sales
  • Delayed dealer claims and scheme processing due to inaccurate and disparate sales data

What CPG Industry is focusing on?

CPG-Retail-Industry focusing on

Invasystems’ Mobility and Analytic solutions are helping transform the entire retail business ecosystem. Invasystems Sales application can centralize sales force automation, helping companies address issues of inconsistent market coverage, leakage of revenue owing to promotion mismatch and correcting low visibility on customer buying patterns. As a part of the Invasystems Sales Suite, we also offers tools for monitoring activities in retail and running loyalty programs for retailers and influencers. Invasystems Retail Application enables store promoters to conduct in-store branding, shelf tracking and to report inventory outages.
Invasystems Van sales is designed to generate a clear return on your investment, thanks to manageable up-front costs of devices, easy integration with back-office systems and solid security capabilities. It offers reporting capabilities that span route-wise transaction and inventory reports while putting you in control with a user-friendly dashboard. Invasystems has custom solutions for CPG companies in mobility with actionable insights to improve their strategic decision making by constantly evaluating the retail landscape and devising the right campaigns. Invasystems Analytics redefines customer engagement, extending deep visibility into the supply chain and offering the much needed bridge to the last mile of retail connectivity.
All this helps to achieve the core objectives of organizations for achieving differentiation, brand enhancement and competitive advantage. From retailer insights to promotions and loyalty programs, Invasystems Solutions aims at creating an effective information sharing platform connecting all the stakeholders across the Industry– companies, retailers and consumers. The end result is increased store visits, increased compliance, improved sales efficiency and additional drive revenue.

Solutions for CPG Industries



Modern Trade

ROI Driven Approach

Operating Cost

Operating Cost

Reduce operating cost and higher sales efficiency



Optimized inventory across value chain through real time visibility

Market Coverage

Market Coverage

Improved market coverage leading to better brand recall and market positioning

Business Workflows

Business Workflows

Isolate lost sales through higher market coverage and real time inventory information

Secondary Sales Tracking and CRM for Himalaya Consumer Care

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CPG-Retail Industry Clients
CPG-Retail Clients