The Backbone of FMCG, CPG, and Retail Companies

Van sales is the backbone of supply chain management for Direct Store Delivery (DSD) companies in the FMCG, CPG/Retail Industry. The key to growth and sustainability is greater customer satisfaction by speedy and effective route management without increasing costs. Companies need a robust solution that seamlessly integrates into their backend ERP and, in some cases, along with their DMS (Distribution Management System) to add the extra muscle needed to handle the high transaction volumes. They need to optimize resources and improve their invoice-to-cash cycle and at the same time reduce operating costs per route.

Challenges Distribution/DSD Companies Face

Rising asset costs and increased customer expectations

Real-time tracking of workforce for dynamic route allocations

Manually-managed delivery sequences

Digitized delivery acknowledgements

Status of the jobs and invoicing, inventories mismatches

Management of expanding SKUs and product lines

Retaining existing business and boost new customer acquisition

Optimization of resource utilization

Decreasing cost per route

Improving invoice-to-cash cycle


  • Increased market overage with maximized order placement
  • Lower cost per route
  • Improved upsell and cross sell
  • Minimizing lapsed outlets leading to reduced lost sales.

The Invasytems’ Mobien Van Sales application is developed on industry standard business practices to focus on route optimization, improved upsell/cross-sell leading to reduced cost per route and yet improving the efficiency of sales reps.

Invasystems’ Mobien Van Sales application’s on its patented iNotify middleware, is designed to generate a clear return on your investment thanks to manageable up-front costs of devices, easy integration with back-office systems and solid security capabilities. Everyone from your field sales/van user to the finance manager to the warehouse assistant gets to be in the loop of the fluid architecture of the app. It takes care of traditional features like load-in, load-outs, sales, collections, inventory reconciliation and promotions giving you a cockpit view of your DSD operations in real time. Mobien Van Sales offers reporting capabilities that span route-wise transaction and inventory reports, GIS based exception reports and competition tracking to enable you to stay on top of your operations. The app enables sales reps to capture the entire flow of delivery execution, coupled with digitized delivery acknowledgment to seamlessly complete the transaction settlement. In addition it can also oversee your direct store delivery needs in terms of load management, DSD performance management, automated cash and inventory settlement processes. it allows a mobile integrated real-time inventory with sales reporting and analysis from the many buy/sell transactional activities at the point of delivery – connecting your driver, back office and sales manager seamlessly. A unique characteristic that drives direct store delivery made complete with an user friendly dashboard for you to be in control.


The Invasystems’ Mobien Van Sales can be integrated with BI tools for reporting via APIs. The app can be easily ported to any mobile device/smartphone/handhelds to automate processes like inventory profiling, order taking, generating invoices and sales orders, and organizing survey details. This makes for better coordination between your retailers and suppliers. This in turn leads to protection from lost revenue and lost market share.

Mobien Van Sales Modules

  • Route Planning

    • Route plans
    • Route optimization
    • Route allocation
    • Driver log and route review
    • Van allocation
    • Lapsed outlets

  • Delivery Executions

    • Delivery and order executions
    • Promotions
    • Merchandising
    • Payment collections
    • Surveys
    • Sales returns

  • Load in / Out

    • Load in requests
    • Load out requests
    • Approvals
    • Pick list creation
    • Inventory transfers
    • Inventory ackowledgement

  • End Day Settlement

    • Inventory reconciliation
    • Returns classifications
    • Cash reconciliation
    • Rout review
    • Pre-sales road allocations
    • Commissions

 Core Features

GIS / MAP Integration

Real time location data, coupled with map integration, ensures visibility of market coverage and dynamic allocation of tasks.

Unified Sync

iNotify middleware offers secure sync layer that ensures bidirectional synchronization between the app and middleware.

User Management

It offers comprehensive functionality for user mapping, rules and rights management. User profiles can billing to hardware credentials providing enhanced security.


iNotify also offers a set of tools that enable you to integrate Mobien Sales Suite with any back-end ERPs including SAP and ORACLE.


App notifications and SMS can be used to update end users and managers about status of various events or transactions.

Survey Tools

Ability to create dynamic survey enables companies to deploy survey forms for the sales reps to capture that critical market intelligence.

Offline Capability

Underlying architecture ensures complete offline capability for the app and thereby increasing flexibility and usability of the app.

Issue Management

Capturing data about customers grievances and obtaining the redress is always a challenge.


  • Offline Capability

    Most apps offer a limited offline capability. Van Sales offers a complete offline capability letting the sales reps use the apps seamlessly with all the transactional data available in offline mode without WiFi or Mobile Internet.

  • Activity Management

    This feature provides sales reps a step-by-step process that they need to execute in each store. It enables higher productivity, consistent and increased brand recall across the channel. It also provides insight into shelf allocation and merchandising compliance.

  • Customer Engagement

    Van Sales offers tools for the sales reps that give 360o insight for the customer in terms of buying patterns, inventory and promotion information, etc. This enables an improved cross-sell and up-sells.

  • Analytics & KPI Reporting

    Tracking field KPIs is critical to ensuring higher field productivity. Incentive management, leaderboards and reporting helps field teams and managers to respond to market dynamics in real time and thus improve operational efficiency.

  • Promotion Management

    Promotions and pricing management is a key aspect of the distribution business. The promotion management module allows supervisors and senior management to execute cross-channel promotions seamlessly while tracking ROI in real time.


CPG / Retail

CPG / Retail

A virtual sales process at your fingertips

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