Lead Generation & Market Research Specialist

Experience: 2–4 Years
Location: Pune | Work from Office

About the Role

At Invasystems, we are building technology solutions that help businesses improve efficiency, make smarter decisions, and drive digital transformation. We are looking for a Lead Generation & Market Research Specialist who can help us identify the right business opportunities, build strong prospect databases, and support our sales and business development efforts.

If you enjoy researching markets, identifying potential customers, connecting with decision-makers, and turning data into meaningful business opportunities, we’d love to hear from you.

Key Responsibilities

• Conduct market research to identify target companies, industries, markets, and potential business opportunities.
• Generate and qualify B2B leads using LinkedIn, online databases, company websites, and other research tools.
• Identify key decision-makers and relevant stakeholders within target organizations.
• Build, maintain, and continuously update accurate prospect and lead databases.
• Conduct detailed company, competitor, industry, and account research to support business development initiatives.
• Research and gather relevant information on prospects, including company profiles, business requirements, decision-makers, and contact details.
• Maintain and update lead information in CRM systems, Excel, or Google Sheets.
• Collaborate with the Sales and Business Development teams to support pipeline generation and outreach activities.
• Track lead-generation activities, maintain reporting, and work towards defined lead-generation and research targets.
• Ensure data accuracy, consistency, and timely updates across prospect databases.

Required Skills & Qualifications

• 2–4 years of experience in B2B Lead Generation, Market Research, Inside Sales Support, or a similar role.
• Strong internet research, prospecting, and data-gathering skills.
• Hands-on experience with LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar lead-generation and prospecting tools.
• Good working knowledge of CRM systems, MS Excel, and Google Sheets.
• Strong communication and interpersonal skills.
• Good analytical, research, and data-management abilities.
• Ability to identify relevant prospects and decision-makers through structured research.
• Strong attention to detail and ability to maintain accurate databases.
• Experience in IT, Software, ERP, SaaS, or technology-based B2B lead generation will be an added advantage.

Why Join Invasystems?

At Invasystems, you’ll have the opportunity to work in a technology-driven environment where your research and business development efforts directly contribute to creating new opportunities and supporting business growth. You’ll work closely with sales and business teams while gaining exposure to diverse industries, markets, and technology solutions.

Ready to Create New Business Opportunities?

Join Invasystems and be part of a team that is helping businesses leverage technology to improve operations and drive growth.

Send your updated resume to: careers@invasystems.com
or complete the application through our Careers page.

To learn more about Invasystems, our products, and the work we do, visit https://invasystems.com.

We’re excited to hear from you and welcome driven professionals who are passionate about research, business development, and creating meaningful opportunities!