Modern Trade

Real-Time Decisions on Point of Sale Data

Product presentation, shelf positioning, in-shop branding, and pricing are key factors for winning the customer at the point of sale. Growth and revenue of CPG/retail companies need regulation on these key factors. For CPG/retail companies, modern retail offers better shelf-space and visibility. Retailers can introduce more economical packaging and the right stock keeping-unit strategies. Improving the measurement of merchandising performance and compliance of shelf placement remains a challenge for CPG companies. Merchandising compliance, accurate and real-time information on shelf inventory and competitor information would directly impact sales and profitability for them.
 
Invasystems Modern Trade suite of applications, on their patented iNotfy platform, provides CPG companies visibility in terms of how their products are displayed, priced and promoted with respect to standard guidelines..
 
They deliver flexible enterprise mobility solutions that let you customize mobile surveys, data collection and workflow apps for cross-platform mobile devices. Mobien Modern Trade applications also work offline, so your merchandisers/promoters can stay productive even if they lose cellular coverage. Data collected in stores is automatically sent to an iNotify server, where it can be analyzed directly with common reporting tools or integrated with your existing enterprise systems. The app allows merchandisers and promoters to monitor product positioning, promotions done by the retail chain, in-store branding, etc., by capturing photos, tagging those photos or adding structured data with forms. By improving merchandising compliance, CPG companies can ensure that their products are reaching consumers at the right time and right place, ultimately improving their bottom line. It also lets promoters use the app to capture exceptions like “stock-outs”, competition promotions to enable CPG companies be more proactive with respect to the “fill-rates”, and inventory placements and dynamic pricing strategies.